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Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Inside the Customer Universe How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Author: Henrik Anderson, Thomas Ritter
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and he...  more »
ISBN-13: 9780470694244
ISBN-10: 0470694246
Publication Date: 8/18/2008
Pages: 300
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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