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Inside the Mind of the Shopper: The Science of Retailing
Inside the Mind of the Shopper The Science of Retailing
Author: Herb Sorenson
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Ever...  more »
ISBN-13: 9780137126859
ISBN-10: 0137126859
Publication Date: 5/22/2009
Pages: 272
Edition: 1
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Publisher: Wharton School Publishing
Book Type: Hardcover
Members Wishing: 0
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