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Inside the Multinationals: The Economics of Internal Markets
Inside the Multinationals The Economics of Internal Markets
Author: Alan M. Rugman
The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction a...  more »
ISBN-13: 9780231053846
ISBN-10: 0231053843
Pages: 179
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Publisher: Columbia University Press
Book Type: Hardcover
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