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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Integrated Marketing Communication Creative Strategy from Idea to Implementation
Author: Robyn Blakeman
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, des...  more »
ISBN-13: 9781442221222
ISBN-10: 1442221224
Publication Date: 7/11/2014
Pages: 338
Edition: Second Edition
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Publisher: Rowman & Littlefield Publishers
Book Type: Paperback
Members Wishing: 0
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