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Integrated Marketing Communications
Integrated Marketing Communications
Author: Ian Linton
The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including salesforce development, retailing, customer care, and relationship marketing. In practical terms that means ...  more »
ISBN-13: 9780608090702
ISBN-10: 0608090700
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Publisher: Univ Microfilms Intl
Book Type: Paperback
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