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Integration of Marketing Communications in Historical Development: How to Integrate Websites and Magazine Advertisements
Integration of Marketing Communications in Historical Development How to Integrate Websites and Magazine Advertisements
Author: Michael Baron
It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication channels were usually integrated with on...  more »
ISBN-13: 9783838322728
ISBN-10: 383832272X
Publication Date: 11/12/2009
Pages: 408
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Publisher: LAP Lambert Academic Publishing
Book Type: Paperback
Members Wishing: 0
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