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Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment
Intellectual Property Asset Management How to identify protect manage and exploit intellectual property within the business environment
Author: Claire Howell, David Bainbridge
In the new ?knowledge-intensive economies? Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company?s ability to innovate rapidly and successfully i...  more »
ISBN-13: 9780415527927
ISBN-10: 0415527929
Publication Date: 2/20/2014
Pages: 232
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Publisher: Routledge
Book Type: Paperback
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