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Intellectual Property: Licensing and Joint Ventures Profit Strategies
Intellectual Property Licensing and Joint Ventures Profit Strategies
Author: Gordon V. Smith, Russell L. Parr
Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.
ISBN-13: 9780471574453
ISBN-10: 0471574457
Pages: 432
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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