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International Business: The Challenge of Global Competition
International Business The Challenge of Global Competition
Author: Donald A. Ball
Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally – creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments: - competitive — - distributive — - econom...  more »
ISBN-13: 9780072357127
ISBN-10: 0072357126
Publication Date: 7/6/1999
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Publisher: McGraw-Hill Companies
Book Type: Textbook Binding
Other Versions: Paperback, Hardcover
Members Wishing: 0
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