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International Business with Companion Website with Gradetracker: Student Access Card (4th Edition)
International Business with Companion Website with Gradetracker Student Access Card - 4th Edition
Author: Alan M. Rugman, Simon Collinson
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to p...  more »
ISBN-13: 9781405840712
ISBN-10: 1405840714
Publication Date: 9/19/2006
Pages: 664
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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