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The International Business Environment
The International Business Environment
Author: Leslie Hamilton, Philip Webster
This textbook outlines the process of globalization, the global economy, and the impact this has on international business organizations. Using a PESTLE framework, the text analyses the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby clearly outlining the factors which affect the everyday...  more »
ISBN-13: 9780199213993
ISBN-10: 0199213992
Publication Date: 12/13/2009
Pages: 432
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Publisher: Oxford University Press, USA
Book Type: Paperback
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