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International Business
International Business
Author: Punnett
This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colou...  more »
ISBN-13: 9780534247928
ISBN-10: 053424792X
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Members Wishing: 0
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