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International Business Strategy: Rethinking the Foundations of Global Corporate Success
International Business Strategy Rethinking the Foundations of Global Corporate Success
Author: Alain Verbeke
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied...  more »
ISBN-13: 9780521862585
ISBN-10: 0521862582
Publication Date: 1/12/2009
Pages: 506
Edition: 1
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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