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International Business: Strategy and the Multinational Company
International Business Strategy and the Multinational Company
Author: John B. Cullen, K. Praveen Parboteeah
This book covers the same material and more when compared with other international business texts, yet it is priced for the student?s pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues li...  more »
ISBN-13: 9780415800570
ISBN-10: 0415800579
Publication Date: 7/10/2009
Pages: 528
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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