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International Business: Theory and Managerial Applications
International Business Theory and Managerial Applications
Author: Robert E. Grosse, Duane Kujawa
A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies
ISBN-13: 9780256081145
ISBN-10: 025608114X
Publication Date: 12/19/1991
Pages: 736
Edition: 2nd
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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