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International Business, Third Edition
International Business Third Edition
Author: Alan M. Rugman, Richard M. Hodgetts
The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today -- the dominance of the 'triad' (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a ...  more »
ISBN-13: 9780273673743
ISBN-10: 0273673742
Publication Date: 12/9/2002
Pages: 672
Edition: 3
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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