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International Dimensions of Marketing
International Dimensions of Marketing
Author: Vern Terpstra, Lloyd C. Russow
The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses, in detail, the determinants of international marketing, and how they differ from those factors influencing domestic marketing. The book discusses t...  more »
ISBN-13: 9780324014914
ISBN-10: 0324014910
Publication Date: 6/25/1999
Pages: 195
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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