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International Marketing Cases with InfoTrac College Edition
International Marketing Cases with InfoTrac College Edition
Author: Subhash C. Jain
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
ISBN-13: 9780324063738
ISBN-10: 0324063733
Publication Date: 10/9/2000
Pages: 352
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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