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International Marketing with ConnectPlus Access Card
International Marketing with ConnectPlus Access Card
Author: Philip Cateora, John Graham
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international marke...  more »
ISBN-13: 9780077701529
ISBN-10: 0077701526
Publication Date: 10/1/2012
Edition: 16
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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