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International Marketing and Export Management (International Business Series)
International Marketing and Export Management - International Business Series
Author: Gerald Albaum, Jesper Strandskov, Edwin Duerr, Laurence Dowd
This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transp...  more »
ISBN-13: 9780201175714
ISBN-10: 0201175711
Publication Date: 10/1989
Pages: 407
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Publisher: Addison-Wesley Pub (Sd)
Book Type: Hardcover
Members Wishing: 0
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