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International Marketing and Export Management (4th Edition)
International Marketing and Export Management - 4th Edition
Author: Gerald Albaum, Jesper Strandskov, Edwin Duerr, Gerald Albaum
This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transp...  more »
ISBN-13: 9780273655213
ISBN-10: 0273655213
Publication Date: 12/17/2001
Pages: 673
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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