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International Marketing and Export Management (5th Edition)
International Marketing and Export Management - 5th Edition
Author: Gerald Albaum, Jesper Strandskov, Edwin Duerr
This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transp...  more »
ISBN-13: 9780273686347
ISBN-10: 0273686348
Publication Date: 12/30/2004
Pages: 688
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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