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International Marketing
International Marketing
Author:
This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could hel... more »
Author:
This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could hel... more »
ISBN-13: 9781403900678
ISBN-10: 1403900671
Publication Date: 1/20/2009
Pages: 432
Rating: ?
ISBN-10: 1403900671
Publication Date: 1/20/2009
Pages: 432
Rating: ?
0 stars, based on 0 rating
