Skip to main content
PBS logo
 
 

Search - International Marketing Research, 2ed.

International Marketing Research, 2ed.
International Marketing Research 2ed
Author: C. Samuel Craig, Susan P. Douglas
International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas discuss recent developments in the scope and extent of international marketing research. They also examine advances in both quantitative and qualitative research techniques. Greater attention is paid to issues su...  more »
ISBN-13: 9780471983224
ISBN-10: 0471983225
Publication Date: 9/1999
Pages: 448
Rating:
  ?
0 stars, based on 0 rating
Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.