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International Marketing Research (PH/AMA series in marketing)
International Marketing Research - PH/AMA series in marketing
Author: Susan P. Douglas, Samuel C. Craig
International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas discuss recent developments in the scope and extent of international marketing research. They also examine advances in both quantitative and qualitative research techniques. Greater attention is paid to issues su...  more »
ISBN-13: 9780134731322
ISBN-10: 0134731328
Publication Date: 5/1983
Pages: 337
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Members Wishing: 0
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