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International Marketing: Sociopolitical and Behavioral Aspects
International Marketing Sociopolitical and Behavioral Aspects
Author: Erdener Kaynak
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical ...  more »
ISBN-13: 9781560249894
ISBN-10: 1560249897
Publication Date: 6/27/1996
Pages: 416
Edition: illustrated edition
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Publisher: Routledge
Book Type: Paperback
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