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International Marketing (RLE International Business): A Strategic Approach to World Markets
International Marketing A Strategic Approach to World Markets - RLE International Business
Author: Simon Majaro
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ?...  more »
ISBN-13: 9780415752077
ISBN-10: 0415752078
Publication Date: 3/21/2014
Pages: 4
Edition: 7
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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