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International Marketing Strategy: Analysis, Development and Implementation
International Marketing Strategy Analysis Development and Implementation
Author: Isobel Doole, Robin Lowe
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of...  more »
ISBN-13: 9781844807635
ISBN-10: 1844807630
Pages: 462
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Publisher: South Western Educational Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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