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International Marketing Strategy: Analysis, Development and Implementation
International Marketing Strategy Analysis Development and Implementation
Author: Chris Phillips, Isobel Doole, Robin Lowe
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of...  more »
ISBN-13: 9781861522207
ISBN-10: 1861522207
Pages: 450
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Publisher: Intl Thomson Business Pr
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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