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International Marketing Strategy.
International Marketing Strategy
Author: Isobel Doole
"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option...  more »
ISBN-13: 9781408044070
ISBN-10: 1408044072
Publication Date: 1/1/2012
Pages: 480
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Publisher: Cengage Learning
Book Type: Paperback
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