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International Marketing (RLE International Business): Strategy and Management
International Marketing Strategy and Management - RLE International Business
Author: Colin Gilligan, Martin Hird
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm?s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stress...  more »
ISBN-13: 9780415752022
ISBN-10: 0415752027
Publication Date: 3/21/2014
Pages: 4
Edition: Reprint
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Publisher: Routledge
Book Type: Paperback
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