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International Marketing: Strategy and Theory
International Marketing Strategy and Theory
Author: Sak Onkvisit, John Shaw
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. — The fifth edition of International Marketing has been written to enable managers and...  more »
ISBN-13: 9780415772617
ISBN-10: 0415772613
Publication Date: 10/27/2008
Pages: 736
Edition: 5
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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