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International Marketing
International Marketing
Author: Vern Terpstra
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
ISBN-13: 9780030181030
ISBN-10: 0030181038
Edition: 7th
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Publisher: Harcourt Brace College Publishers
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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