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International Marketing
International Marketing
Author: Vernon Terpstra, Ravi Sarathy
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workpl...  more »
ISBN-13: 9780030767678
ISBN-10: 0030767679
Edition: 8th
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Publisher: Holt Rinehart & Winston
Book Type: Spiral-bound
Other Versions: Paperback, Hardcover
Members Wishing: 0
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