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International Marketing
International Marketing
Author: Vern Terpstra, Ravi Sarathy
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
ISBN-13: 9780030970535
ISBN-10: 0030970539
Publication Date: 1/15/1994
Pages: 726
Edition: 6th
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Publisher: Dryden Pr
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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