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International Marketing
International Marketing
Author: Pervez Ghauri, Philip R. Cateora
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a trul...  more »
ISBN-13: 9780077122850
ISBN-10: 0077122852
Publication Date: 3/1/2010
Pages: 728
Edition: International studen
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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