International Marketing Author:Pervez Ghauri, Philip R. Cateora The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a trul... more »y international approach, it's an ideal text for students studying international marketing.« less