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Internationalisation of the Micro-enterprise: How Tiny Businesses Can Succeed Internationally By Leveraging Their Value Chain Relationships
Internationalisation of the Microenterprise How Tiny Businesses Can Succeed Internationally By Leveraging Their Value Chain Relationships
Author: Paul Pickering
It seems common wisdom that in order for a business to succeed internationally it should first have reached a certain size, resource base, and a high level of domestic market intensity. However, this book provides in-depth acounts of seven innovative micro-enterprises that chose to bypass these steps, attaining remarkable overseas success ...  more »
ISBN-13: 9783639029772
ISBN-10: 3639029771
Publication Date: 4/24/2009
Pages: 372
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Publisher: VDM Verlag
Book Type: Paperback
Members Wishing: 0
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