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Search - Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001)

Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001)
Internet Applications in Euromarketing - Journal of Euromarketing, Volume 11, Number 2, 2001
Author: Erdener Kaynak, Lynn R. Kahle
Explore Internet marketing from cross-cultural and cross-national perspectives! — This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United State...  more »
ISBN-13: 9780789020321
ISBN-10: 0789020327
Publication Date: 2/10/2003
Pages: 114
Edition: 1
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Publisher: CRC Press
Book Type: Hardcover
Members Wishing: 0
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