Skip to main content
PBS logo
 
 

Search - Internet Marketing, 2/e, with e-Commerce PowerWeb

Internet Marketing, 2/e, with e-Commerce PowerWeb
Internet Marketing 2/e with eCommerce PowerWeb
Author: Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison, Rafi Mohammed, Robert Fisher, Bernard Jaworski, Gordon Paddison
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build ...  more »
ISBN-13: 9780072865264
ISBN-10: 0072865261
Publication Date: 4/25/2003
Pages: 768
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.