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Internet Marketing and e-Commerce
Internet Marketing and eCommerce
Author: Ward Hanson
The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.
ISBN-13: 9780324074772
ISBN-10: 0324074778
Publication Date: 11/21/2006
Pages: 496
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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