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Search - Internet Marketing : Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing)

Internet Marketing : Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing)
Internet Marketing Integrating Online and Offline Strategies - McGraw-Hill/Irwin Series in Marketing
Author: Mary Lou Roberts
Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies in the activities of organizations large and sm...  more »
ISBN-13: 9780072827033
ISBN-10: 0072827033
Publication Date: 10/23/2002
Pages: 496
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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