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Internet Marketing Intelligence: Research Tools, Techniques, and Resources
Internet Marketing Intelligence Research Tools Techniques and Resources
Author: Edward Forrest
Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today. This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take adva...  more »
ISBN-13: 9780072821116
ISBN-10: 0072821116
Publication Date: 9/13/2002
Pages: 240
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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