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Internet Marketing: Strategy, Implementation and Practice
Internet Marketing Strategy Implementation and Practice
Author: Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick
This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and s...  more »
ISBN-13: 9780273658832
ISBN-10: 0273658832
Pages: 484
Edition: 2nd
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Publisher: Pitman Publishing
Book Type: Paperback
Members Wishing: 0
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