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Internet Marketing
Internet Marketing
Author: Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan
This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied...  more »
ISBN-13: 9780030321337
ISBN-10: 0030321336
Publication Date: 8/8/2000
Pages: 432
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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