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Introduction to Advertising and Promotion: An Integrative Marketing Communications Perspective
Introduction to Advertising and Promotion An Integrative Marketing Communications Perspective
Author: George E. Belch, Michael A. Belch
ISBN-13: 9780256108255
ISBN-10: 0256108250
Pages: 1
Edition: Int Stu
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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