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Introduction to Corporate Strategy
Introduction to Corporate Strategy
Author: Richard Pettinger
This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" a...  more »
ISBN-13: 9780333611043
ISBN-10: 0333611047
Publication Date: 5/17/1996
Pages: 368
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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