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Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb
Introduction to eCommerce 2/e with eCommerce PowerWeb
Author: Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport, Bernard Jaworski, Breakaway Solutions Inc.
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class ...  more »
ISBN-13: 9780072865257
ISBN-10: 0072865253
Publication Date: 4/18/2003
Pages: 512
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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