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Introduction to E-Commerce: With E-Commerce PowerWeb
Introduction to ECommerce With ECommerce PowerWeb
Author: Jeffrey Rayport, Bernard Jaworski
"Introduction to E-Commerce, 2/e", by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commer...  more »
ISBN-13: 9780071232661
ISBN-10: 0071232664
Publication Date: 7/1/2003
Pages: 512
Edition: 2nd
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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