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Introduction to e-Commerce
Introduction to eCommerce
Author: Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport, Bernard Jaworski, Breakaway Solutions Inc., Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport, Bernard Jaworski, Breakaway Solutions Inc.
This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to...  more »
ISBN-13: 9780072510249
ISBN-10: 0072510242
Publication Date: 8/13/2001
Pages: 702
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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