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Introduction to E-commerce
Introduction to Ecommerce
Author: Jeffrey Rayport, Jeffrey Rayport, Bernard Jaworski, Bernard Jaworski
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class ...  more »
ISBN-13: 9780071124928
ISBN-10: 0071124926
Publication Date: 9/2001
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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
Other Versions: Hardcover
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